Saw this rich media ad with mobile functions.
http://www.smartcreative.cn/test/sina/sony_test1130.html
You can type in your mobile number and instantly get a text message with coupons on your mobile phone. Quite a neat incorporation beween Rich Media and Mobile technology.
Delivering ads through multiple media channels, i am not sure if it will be a trend, but worth it a try. How convenient would it be for advertisers if they can deliver all of their brand information to all media in one try...
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